Shifting mindsets: How EY takes digital learning to the next level

For a global advisory services company like EY, continuing professional education credits are one of the most pertinent aspects of internal communication. With industry requirements of 20 hours per year and 120 hours over a three year period, it’s important to establish a reliable training program to help employees fulfill these requirements in a timely, efficient and engaging manner. EY knew that webinars were a key tool in creating this program, but it was struggling to scale its program globally and cost effectively. So, it turned to ON24.

EY dove deep into the ON24 platform with both live streaming and individual trainings, ultimately focusing its efforts on larger virtual environments. EY quickly found success with a number of ON24 tools.

• ON24 Partnerships. EY now leverages an ON24 partnership with the Madray Group to more quickly turn around CPE credit programs. With the Madray Group’s support, EY submits its trainings for approval prior to publishing, with a turn around time from Madray of less than three business days.
• Virtual Learning Environments and Webcast Elite. ON24 allows EY to create interactive online portals to access a mixture of ON24 webinar content and external content all in one place. This takes the place of live events in most cases and allows EY to scale, thus far, to 192 modules across seven different classrooms
• Interactive Learning. EY drives engagement through multiple interactive learning and survey tools including the ON24 Q&A and polling widgets, so that participants can submit questions and participate as if they are actually in the room. Dedicated networking programs were made available to connect in group chats.
• Broadcast Video. The company uses ON24 broadcast video functionality to film its events and stream them live via ON24 Webcast Elite as it outgrows time and capacity for on the ground, in-person events.
• Attendee Journey Insights. EY reports and optimizes events based on data and analytics in real time. The environment provides rich analytics that shows how attendees move through the space, what classes they attend and heat maps of content consumption, enabling the ability to A/B test different floor signage and messaging and see how it affected user behavior. These insights are used to aid in measuring conference success and future strategic decisions. EY can even review a transcription of all attendee conversations, providing rich insights into topic trends that guide future decisions and identifying one-on-one opportunities to follow-up on.
• On-Demand Recording. In between in-person live events, EY uses ON24’s on-demand recording capability to record stand-alone trainings. EY then builds the necessary wrapper content around its recordings in accordance with accreditation guidelines for CPE credits. Content is then archived so that it is always accessible to the learner, able to be shared and repurposed.